ANALYZING THE INFLUENCE OF EMPATHY, KNOWLEDGE, AND INCOME ON DONATION AMOUNTS IN JAMBI CITY: THE MODERATING ROLE OF TRUST

Penulis

  • Sasi Salwa UIN Sulthan Thaha Saifuddin Jambi
  • Eja Armaz hardi UIN Sulthan Thaha Saifuddin Jambi
  • Elyanti Rosmanidar UIN Sulthan Thaha Saifuddin Jambi

Kata Kunci:

Philanthropic empathy, Donation knowledge, Moderation trust, Donation amount

Abstrak

This study aims to analyze the influence of philanthropic empathy, knowledge, and income on donation amounts in Jambi City, with trust as a moderating variable. This study used a quantitative approach with a survey method to 450 respondents who have actively donated. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the direct and moderating effects. The results showed that empathy, knowledge, and income had a significant positive effect on donation amounts. Trust was found to be a moderating variable that strengthened the relationship between the three variables and donation amounts. These findings emphasize the importance of increasing public trust in philanthropic institutions as a strategy to increase donation participation in a sustainable manner. This study calls for the need for institutional revitalization through increased professionalism, transparency, and public education

 

Unduhan

Diterbitkan

2026-01-19

Cara Mengutip

Salwa, S., Armaz hardi, E., & Rosmanidar, E. (2026). ANALYZING THE INFLUENCE OF EMPATHY, KNOWLEDGE, AND INCOME ON DONATION AMOUNTS IN JAMBI CITY: THE MODERATING ROLE OF TRUST . Proceeding of Icoieb, 2(1), 1–16. Diambil dari https://ejournals.icoieb.id/ojs3456/index.php/picoieb/article/view/52

Terbitan

Vol 2 No 1 (2026): Proceeding International Conference on Islamic Economic and Business (ICoIEB)

Bagian

Articles