Analysis of QRIS Usage in Increasing MSME Turnover: A Case Study in Pematang Sulur Subdistrict, Jambi City

Abstrak

This study aims to analyze the use of the Quick Response Code Indonesian Standard (QRIS) in
increasing the turnover of Micro, Small, and Medium Enterprises (MSMEs) in Pematang Sulur
Subdistrict, Jambi City. With the rapid development of digital payment systems, QRIS has
emerged as an important innovation that facilitates transactions between business actors and
consumers. The research employs a qualitative case study approach, with data collected
through in-depth interviews, observations, and documentation involving MSME owners who
have adopted QRIS.
The results show that the implementation of QRIS has a positive impact on MSME turnover.
This impact is reflected in easier transactions, higher sales volumes, greater efficiency in
financial record-keeping, and improved consumer trust due to the system’s security and
convenience. However, several challenges remain, such as limited digital literacy and unstable
internet access. Thus, QRIS has the potential to become an effective tool in supporting MSME
growth, particularly when accompanied by continuous education and collaboration between
the government, financial institutions, and business actors.