BEHAVIOR OF GENERATION Z IN UTILIZING SOCIAL MEDIA FOR DIGITAL ENTREPRENEURSHIP

Abstrak

In the modern era today this , development technology give influence big to aspect social and economic society , especially among Generation Z. Influence the looks clear through pattern interaction , way work , and approach they in operate activity business . As generation that grew up in the midst of internet advancement , Generation Z does not only utilizing social media For communicate , but also use it as means For create opportunity business digital -based . Research purposes This is For analyze How Generation Z utilizes social media as instrument in activity digital business , as well as identify factors supporters and the challenges they face face . Research This use approach qualitative descriptive with method studies library from sources scientific reputable and good natured access open . Research result show that social media and digital literacy are becoming factor main influencing factors development digital business among Generation Z. Second factor This play a role important in push ability learning and innovation they are in the field digital entrepreneurship . However however , still there is obstacle like change platform algorithm , low literacy finance , as well as height level competition in the digital world. Study This emphasize importance improvement education digital entrepreneurship and strengthening the business mindset creative , so that Generation Z is able to become driving force main in growth economy creative social media based .