PENGARUH DISKON DAN KEPERCAYAAN PADA PLATFORM E-COMMERCE TIKTOKSHOP TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA FEBI UIN STS JAMBI

Authors

  • Ramlah UIN Sulthan Thaha Saifuddin Jambi
  • Elyanti Rosmanidar UIN Sulthan Thaha Saifuddin Jambi

Keywords:

Discounts, Trust and Purchasing Decisions

Abstract

This study aims to reveal discounts and trust simultaneously have a significant effect on purchasing decisions on the E-platform. This thesis uses a quantitative approach using the multiple regression statistical analysis method partially and simultaneously

The results of the study indicate that discounts have a significant effect on purchasing decisions on the TikTok Shop E-commerce platform for FEBI UIN Sulthan Thaha Saifuddin Jambi students. Trust has a significant effect on purchasing decisions on the TikTok Shop E-commerce platform for FEBI UIN Sulthan Thaha Saifuddin Jambi students. Discounts and trust have a significant effect on purchasing decisions on the TikTok Shop E-commerce platform for FEBI UIN Sulthan Thaha Saifuddin Jambi students.

Downloads

Published

2026-01-19

How to Cite

Ramlah, & Rosmanidar, E. (2026). PENGARUH DISKON DAN KEPERCAYAAN PADA PLATFORM E-COMMERCE TIKTOKSHOP TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA FEBI UIN STS JAMBI. Proceeding of Icoieb, 2(1), 27–52. Retrieved from https://ejournals.icoieb.id/ojs3456/index.php/picoieb/article/view/53

Issue

Vol. 2 No. 1 (2026): Proceeding International Conference on Islamic Economic and Business (ICoIEB)

Section

Articles

Most read articles by the same author(s)

<< < 1 2 3 > >>