PENGARUH DISKON DAN KEPERCAYAAN PADA PLATFORM E-COMMERCE TIKTOKSHOP TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA FEBI UIN STS JAMBI

Abstrak

This study aims to reveal discounts and trust simultaneously have a significant effect on purchasing decisions on the E-platform. This thesis uses a quantitative approach using the multiple regression statistical analysis method partially and simultaneously

The results of the study indicate that discounts have a significant effect on purchasing decisions on the TikTok Shop E-commerce platform for FEBI UIN Sulthan Thaha Saifuddin Jambi students. Trust has a significant effect on purchasing decisions on the TikTok Shop E-commerce platform for FEBI UIN Sulthan Thaha Saifuddin Jambi students. Discounts and trust have a significant effect on purchasing decisions on the TikTok Shop E-commerce platform for FEBI UIN Sulthan Thaha Saifuddin Jambi students.