The Influence of Moral Norms, Social Environment, and Recycling Inconvenience on Recycling Behavior

Abstrak

This study aims to analyze the influence of moral norms, social environment, and recycling inconvenience on recycling behavior within the community. The research was conducted using a quantitative approach, where data were collected through questionnaires distributed to 163 respondents. The collected data were analyzed using simple and multiple regression methods to determine the individual and simultaneous effects of the independent variables on recycling behavior. The results reveal that moral norms, social environment, and recycling inconvenience each have a significant individual effect on recycling behavior. However, in the multiple regression analysis, only social environment and recycling inconvenience remained significant predictors, while moral norms did not show a significant influence. These findings suggest that social and practical factors play a more dominant role in shaping recycling behavior compared to individual moral considerations. The implication of this research highlights the importance of strengthening community engagement and improving the convenience of recycling facilities to enhance pro-environmental behavior. The novelty of this study lies in its integration of moral, social, and practical dimensions in explaining recycling behavior within the community context.