Digital preneurship Synergy: Strategy for Strengthening the Local Economy Based on Superior Regional Products in West Kalimantan

Abstrak

Digital transformation has driven a change in the entrepreneurial paradigm towards a digital preneurship model that is oriented towards the use of information technology in the entire business value chain. This research aims to analyze strategies for strengthening the local economy based on superior regional products through the Digital Preneurship Synergy approach in West Kalimantan Province. The research method uses mixed methods, starting with qualitative exploration through in-depth interviews with MSME actors, academics and local governments, followed by quantitative testing of the digital synergy strategy model. Thematic analysis produced six main themes: level of digital technology adoption, digital literacy and analytical capacity, local content and storytelling, role of community and stakeholder collaboration, logistics and digital payment barriers, and fragmentation of government support. The findings show that the majority of MSMEs have utilized social media (80%) as a means of promotion, but the use of marketplaces and analytical features is still limited (around 30% and 15–20%). Limited digital literacy and cross-institutional coordination result in the low effectiveness of digital marketing strategies. Therefore, this research recommends the establishment of a Regional Digital Synergy Center (PSDD) as a collaborative institutional model between government, academics, communities and the business sector to strengthen digital capacity, integrate logistics and payments, and optimize branding based on local cultural values. Theoretically, this research expands the concept of digital entrepreneurship ecosystem through a contextual synergistic approach in non-metropolitan areas, while practically providing a strategy model for local economic empowerment that is inclusive, innovative and sustainable.